Wet-It Swedish Treasures

Our business adventure began in 2009 when I surprisingly realized that the super absorbent sponge cloths I used during my years growing up in Sweden were not a common commodity in US homes. After earning my business degree, I along with my husband, saw the opportunity to penetrate the US market with these unique, high-quality cloths. In just a few short years we have been met with an overwhelming response from retailers, as well as consumers - they all love our product!